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The Clean and Green Difference 

Backed by research, our plant-based products eliminate toxins linked to respiratory and endocrine disruption—delivering a clean that protects both your home and your health.

We hold ourselves to a higher standard—if it’s not safe enough for a newborn or a pet, it doesn’t belong in your home.
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Cleaning Ingredients

  • White Vinegar – Natural degreaser and disinfectant

  • Baking Soda (Sodium Bicarbonate) – Deodorizes and gently scrubs

  • Citric Acid – Breaks down hard water stains and soap scum

  • Lactic Acid – Plant-based antibacterial agent

  • Sodium Carbonate (Washing Soda) – Boosts cleaning power

  • Plant-Derived Surfactants – e.g., coco glucoside, decyl glucoside (from coconut or corn)

  • Essential Oils – Natural fragrance and antimicrobial properties (lavender, eucalyptus, tea tree, etc.)

  • Glycerin (Vegetable-Based) – Gentle on skin and used in soap bases

  • Saponified Coconut Oil – Natural soap base derived from coconut​

  • Lemon Juice – Natural degreaser and antibacterial

  • Sodium Citrate – Water softener and pH balancer

  • Xanthan Gum – Natural thickener for gel formulas

  • Sea Salt – Gentle abrasive for scrubbing

  • Cornstarch – Cleans glass and polishes

  • Aloe Vera – Soothing additive, especially in hand soaps

  • Sodium Bicarbonate Peroxide (Oxygen Boosters) – Whitening and deodorizing

  • Vegetable-Derived Preservatives – e.g., potassium sorbate

  • Natural Enzymes (Protease, Amylase) – Break down stains and organic matter

  • Alcohol (Ethanol or Isopropyl) – Evaporates quickly and disinfects

  • Hydrogen Peroxide (3%) – Non-toxic whitener and sanitizer

...And More!

Questionable 

  • Phenoxyethanol – Linked to skin and lung irritation; toxic to organs with high exposure

  • Triclocarban – Hormone disruptor; toxic to aquatic life

  • Cetrimonium chloride – Skin irritant; environmental bioaccumulator

  • Polysorbate 20 – Can be contaminated with ethylene oxide and 1,4-dioxane

  • Tetrasodium EDTA – Binds metals in water; not biodegradable

  • Lauramine oxide – Mild irritant; toxic to aquatic organisms

  • Ethanolamines (MEA, DEA, TEA) – May form carcinogenic nitrosamines

  • BHT (Butylated Hydroxytoluene) – Possible endocrine disruptor; linked to tumor formation in animals

  • Propylene glycol – Can cause skin and eye irritation; penetrates skin easily

  • Siloxanes (D4, D5) – Hormone disruptors; persistent environmental pollutants

  • Fragrance / Parfum – Triggers allergies, respiratory issues; often contains hidden phthalates

  • Methylisothiazolinone (MIT) – Skin sensitizer; neurotoxic in lab studies

  • Benzisothiazolinone – Skin and eye irritant; environmental toxicant

  • Sodium laureth sulfate (SLES) – Skin/eye irritant; may be contaminated with 1,4-dioxane

  • Sodium lauryl sulfate (SLS) – Harsh surfactant; dries and irritates skin

  • Cocamidopropyl betaine – Allergen; may cause dermatitis in sensitive users

  • PEG compounds – Skin penetrator; may contain carcinogenic impurities

  • Dimethicone – Can clog pores and trap bacteria on skin

  • Disodium EDTA – Penetration enhancer; toxic to aquatic life

  • DMDM Hydantoin – Formaldehyde releaser; potential allergen

AVOID

  • Butyl cellosolve (Ethylene glycol monobutyl ether) – Damages liver, kidneys, and blood

  • Quaternary ammonium compounds (Quats) – Respiratory irritants; linked to asthma and fertility issues

  • Sodium dichloroisocyanurate – Highly corrosive; toxic if ingested or inhaled

  • Naphthalene – Carcinogenic; damages red blood cells

  • Hydrochloric acid – Corrosive to eyes, skin, lungs; damages surfaces

  • Sulfuric acid – Severe corrosive; causes burns and respiratory harm

  • Methoxychlor – Banned pesticide; endocrine disruptor

  • Petroleum distillates – Linked to lung damage and nervous system toxicity

  • Methylene chloride – Banned in consumer products; cancer-causing and neurotoxic

  • Phenol – Highly toxic; corrosive to skin and internal organs

  • Formaldehyde – Known human carcinogen; respiratory toxicant

  • Chlorine bleach (Sodium hypochlorite) – Causes skin burns, lung damage; forms toxic gases

  • Ammonia – Extremely irritating to eyes and lungs; dangerous when mixed with bleach

  • Phthalates – Endocrine disruptors; linked to reproductive issues and birth defects

  • Triclosan – Antibacterial banned in hand soaps; hormone disruptor; harms aquatic ecosystems

  • 1,4-Dioxane – Probable human carcinogen; groundwater contaminant

  • Nonylphenol ethoxylates (NPEs) – Estrogen mimickers; toxic to aquatic life

  • Benzene – Known carcinogen; affects bone marrow and immune system

  • Perchloroethylene (PERC) – Neurotoxin; probable carcinogen; used in dry cleaning

  • Toluene – Harms nervous system; reproductive toxicant

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Competitor Approved

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